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Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands...

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Image by Ivana Kohoutová from Pixabay In marketing, generating content is a lot like running on a hamster wheel. No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. You must stay competitive, relevant and...

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